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FORMER CO-FOUNDER, CHIEF SUSTAINABILITY OFFICER
AND CREATIVE DIRECTOR
SANDOR IS A LUXURY SUSTAINABLE HAIRCARE COMPANY I FOUNDED ALONGSIDE SABRINA SZINAY IN 2019.
Over 3 years, I worked to build the brand on a sustainable and creative front.
i worked on making sustainable choices for the company from conception - encouraging the use of biodegradable and recyclable materials. I MADE SURE THE BOTTLES ARE ALUMINUM, THE PUMPS ARE REUSABLE, AND ALL OF THE SHIPPING PACKAGING IS RECYCLABLE + BIODEGRADABLE. I ASSURED THAT SANDOR'S MANUFACTURING TOOK PLACE OVER THE SMALLEST DISTANCE TO LESSEN THE CARBON FOOTPRINT OF PRODUCTION. I HELPED SANDOR INTEGRATE CARBON NEUTRAL SHIPPING OFFSETS AS WELL AS 100% BIODEGRADABLE SHIPPING PACKAGING.
ON THE CREATIVE SIDE, I WAS IN CHARGE OF THE CREATIVE DIRECTION FOR CONTENT CREATION, DIRECTING SOCIAL MEDIA, EMAIL NEWSLETTERS, AD LAYOUTS, ETC. I HIRED THE GRAPHIC DESIGNERS RESPONSIBLE FOR CREATING OUR LOGO AND WEBSITE AND CREATED THE BRAND IMAGE AND ALL MARKETING MATERIALS.
IN JULY OF 2022, I EXITED THE COMPANY.
PRODUCTION DESIGN AND CREATIVE DIRECTION
FOR 'EXHALE' BY SANDOR
'EXHALE' IS AN AMALGAMATION OF FOOTAGE SHOT THROUGHOUT THE CREATION OF THE BRAND. WE CAPTURED ENDLESS HOURS OF THE TINY MOMENTS THAT HAPPEN IN A SINGLE EXHALE. THIS CONCEPT WAS BROUGHT MAGNIFICENTLY TO LIFE BY THE WORDS OF ROSE CARTWRIGHT AND COLLABORATION WITH DIRECTOR BRANDON MERCER.
DIRECTED AND EDITED BY BRANDON MERCER - CREATIVE DIRECTION BY TAJA FEISTNER AND BRANDON MERCER - WRITTEN BY ROSE CARTWRIGHT - COMPOSER ADAM WEISS AT FOUND OBJECTS - VOICEOVER BY MATHILDE WEDELL-WEDELLSBORG - RE-RECORDING MIXER NABIL NAFAR - HAIR AND MAKEUP BY SABRINA SZINAY - TALENT RAVYANSHI MEHTA, OLIVIA GOUVEIA, CARMEN JULIA GARCIA, REGITZE CHRISTIANSEN, CASANOVA AND FAMILY, CAMERON LEE PHAN, JOHNNY PETROZZINO, EVA M NELSON, SUSAN CIANCIOLO, TAJA FEISTNER AND SABRINA SZINAY - PRODUCTION DESIGN BY TAJA FEISTNER
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